Tourist organization Zlatibor was founded in 1995 as the successor of Cajetina Municipality Tourist Union. Its seat is on Zlatibor. Basic activities of organization are advancement and promotion of Zlatibor tourism, stimulation of tourist infrastructure erection, arrangement of space, organization and taking part in tourist and other manifestations and meetings as well as other activities directly connected with tourism.
Tourist organization tries to present Zlatibor tourist offer to the public as well as possible, so that the greatest effort is directed to production of written and audiovisual means which are distributed on Zlatibor, as well as at various presentations in the country and abroad. This organization also makes effort to improve the quality of Zlatibor tourist product and constantly works on improvement of all factors that could have an influence on it. In recent years a lot has been done for tourist micro destinations development,so that also rural tourism has already been developing in the neighbourhood of all tourist attraction events’destinations. For the guests of Zlatibor trips of high quality guided by expert tourist guides are organized every day.
T.O.” Zlatibor” belongs to the group of most successful tourist organizations in Serbia, which is confirmed by numerous prestige rewards given by eminent institutions from the field of tourism and economy.
The number of more than 250 thousand visitors that make over a million overnighy stays per year also talks about successful work of T.O .“Zlatibor”. As we care for our visitors and their opinions, they can leave their proposals and suggestions in a tourist post – box in the shape of a pine tree put in the centre of Zlatibor, or they can send them to T.O. Zlatibor address, but we receive the most complete information about remarks and suggestions of our guests through opinion polls that can be filled in at about ten places on Zlatibor. Processed data with expressed wishes of the guests are forwarded to competent establishments and institutions to take further steps for Zlatibor to become an even more attractive and interesting tourist destination, and to justify expectations of numerous tourists who become emotionally connected with Zlatibor and its natural beauty and who become regular guests of our beautiful mountain.