It is believed that it got its name after the white pine – trees with yellow conifers of old gold colour, which used to cover the wavy slopes of Zlatibor.Scientific name of this pine tree is Pinus Silvestris Variegata Zlatiborica.
Another legend says that Zlatibor was called after the wealth of pine tree forests, which used to be the main source of income to the settlers coming from Monte Negro and Hercegovina. They used the wood as building material, and they also used to make tar and kindling wood from it, which they were selling in Šumadija and Dalmacija, and it was "worth gold". They used to praise it: "It’s a golden pine tree".
The third legend says that it got its name after the mountain pastures, that become yellow – gold yellow colour in autumn.
Which of these legends is true, you must decide, or better come to Zlatibor. Perhaps in the pine trees’ song you’ll hear another new story.